Li Xiang, the CEO of Li Auto (NASDAQ:LI), initiated a collection of business startup courses on China's Dedao platform on Monday with a goal of tapping into a broader range of customers and demonstrate the company's expertise.
During one of Li’s live broadcasts, he highlighted that the audience he aims to reach with his newly introduced online product development program largely coincides with Li Auto's intended user demographic. He anticipates that this marketing endeavor will aid the automotive company in extending its impact within the electric vehicle market.
The program is made up of 16 audio-based online courses, with each course having a duration of around 12 minutes. Its objective is to educate the audience on the essentials of product management, encompassing techniques for creating effective product designs, formulating impactful pricing strategies, and enhancing operational efficiency and profitability.
Li Auto delivered a positive net income for the third consecutive quarter a few weeks ago, announcing the delivery of 173.251 cars in the first 7 months of this year. The company targeted deliveries of more than 100,000 vehicles in the third quarter and aims to outsell BMW (ETR:BMWG), Mercedes Benz (ETR:MBGn) and Audi in China.
Li Auto will launch its first pure battery electric model MEGA at the end of this year and expects it to be the top-selling model among all cars priced above 500,000 yuan ($69,315).
Shares of LI auto are up 1.43% in pre-market trading Tuesday morning.