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Brink’s announces Brand licensing agreement with MONI Smart Security

Published 02/26/2018, 09:39 AM
© Reuters.  Brink’s announces Brand licensing agreement with MONI Smart Security
ASCMA
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BCO
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  • The Brink’s (BCO +0.8%) entered into an exclusive trademark licensing agreement with MONI Smart Security, the primary operating subsidiary of Ascent Capital Group, Inc. (ASCMA), which will result in a complete rebranding of MONI and LiveWatch as BRINKS Home Security.
  • Under the terms of the agreement, MONI will have exclusive use of the BRINKS and BRINKS Home Security trademarks related to the residential smart home and home security categories in the U.S and Canada.
  • MONI expects to pay first-year royalties of ~$5M.
  • The agreement provides for an initial term of seven years and allows for extension beyond 20 years, subject to certain performance metrics.
  • The rollout of the BRINKS Home Security brand is expected to be complete in the next quarter.
  • Press Release
  • Now read: Weekly Insider Trading, February 11


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