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Bridgeline Digital teams up with CSS Commerce for AI search

EditorEmilio Ghigini
Published 03/20/2024, 08:55 AM
© Reuters.

WOBURN, Mass. - Bridgeline Digital, Inc. (NASDAQ: BLIN), a software provider specializing in marketing solutions, has announced a partnership with CSS Commerce to enhance the eCommerce search experience for numerous BigCommerce and Magento customers, including renowned names like Black Diamond and Berlin Packaging (NYSE:PKG).

The collaboration aims to integrate HawkSearch™, Bridgeline's AI-powered SmartSearch technology, with CSS Commerce's advanced eCommerce consulting services.

CSS Commerce, known for its expertise in software integration and creating complex eCommerce ecosystems, particularly for technical and IP-focused companies in industries such as pharmaceuticals, sporting goods, and mechanical and electrical sectors, is set to leverage HawkSearch's capabilities.

HawkSearch is already employed by leading distributors such as Misumi USA, Packard, and Kirby (NYSE:KEX) Risk to power their online search functions.

Erick Rojas, Head of Search at CSS Commerce, expressed enthusiasm about the partnership, highlighting the addition of image recognition and a proprietary AI solution to their arsenal. Ari Kahn, CEO of Bridgeline Digital, remarked on the strategic importance of the collaboration in their mission to revolutionize eCommerce search for manufacturers and distributors.

Tom Sieger, Managing Partner at CSS Commerce, also commented on the integration of HawkSearch, noting the AI-enhanced opportunities it presents for their clients looking to expand their eCommerce services.

CSS Commerce, with over two decades of experience in digital transformation, operates with a global presence and a philosophy of providing round-the-clock service. The company prides itself on building interconnected eCommerce ecosystems that cater to complex data needs, with a focus on advanced predictive search and site conversion optimization.

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This partnership is based on a press release statement and aims to provide a superior search experience and technology for clients in the eCommerce sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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