Blink Charging Co (NASDAQ:BLNK) announced Thursday the appointment of Jenifer Yokley as Sr. Vice President of Global Marketing.
Yokley brings over 20 years of leadership experience with top-performing teams and driving demand through innovative marketing strategies.
“Jenifer joins Blink at a very exciting time as the company expands its reach and grows its brand around the world. She is exactly who we need to guide our marketing efforts and continue to bring Blink to the next level our customers and clients expect,” said Brendan Jones, president and chief executive officer of Blink Charging. “I believe Jenifer will bring a unique and fresh perspective to Blink, advancing our mission globally.”
Yokley will work together with Blink's top team to lead global marketing efforts. She'll use Blink's experience and ability to create products that suit businesses and drivers, helping Blink achieve its goals. Yokley will also focus on making sure Blink remains a leader in the industry. This means creating a clear brand strategy for both inside and outside the company to take advantage of Blink's growth.
“Blink has been a leading powerhouse in the EV charging industry. We are in a unique position in its transformation and I look forward to showcasing our best-in-class products and services,” said Yokley. “I believe in Blink’s ability to continue to lead in the EV space and am excited to share the mission, and creatively tell our story to bring our “best-in-class” EV charging solutions to life.”
Shares of BLNK are down 3.79% in mid-day trading on Thursday.