CUPERTINO, Calif. - Apple Inc (NASDAQ:AAPL). has launched its latest MacBook Air models, now powered by the company’s new M3 chip, the tech giant announced Monday. The new chip promises up to 60 percent faster performance than the previous M1 model and up to 13 times faster than the fastest Intel-based MacBook Air.
The updated MacBook Air, available in both 13- and 15-inch sizes, boasts a thin and light design, with up to 18 hours of battery life. It also features a Liquid Retina display and supports up to two external displays, offering enhanced multitasking capabilities. The laptop is equipped with Wi-Fi 6E for faster internet speeds and comes in four colors: midnight, starlight, space gray, and silver.
Apple’s senior vice president of Worldwide Marketing, Greg Joswiak, highlighted the MacBook Air as the “world’s best thin and light laptop,” emphasizing its appeal to a wide range of users, from students to business professionals.
The M3 chip, built using 3-nanometer technology, includes an 8-core CPU and up to a 10-core GPU. It supports up to 24GB of unified memory, enhancing tasks such as photo and video editing, software development, and gaming. The new media engine in the M3 chip also offers improved video streaming with support for AV1 decode.
The MacBook Air has been designed with environmental considerations in mind. It is the first Apple product made with 50 percent recycled content, including 100 percent recycled aluminum for the enclosure. The company aims to be carbon neutral across its entire manufacturing supply chain and the life cycle of every product by 2030.
The new MacBook Air with the M3 chip is available for order starting today and will be available to customers starting Friday, March 8. Pricing for the 13-inch model begins at $1,099, with the 15-inch model starting at $1,299. Apple also offers educational discounts on these models.
This news is based on a press release statement from Apple.
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