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Apple's App Store developer revenue update suggests a slowdown - CNBC

Published 01/10/2023, 03:35 PM
Updated 01/10/2023, 03:40 PM
© Reuters.  Apple's (AAPL) App Store developer revenue update suggests a slowdown - CNBC
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By Sam Boughedda

Apple (NASDAQ:AAPL) reports the total amount of money App Store developers have earned since 2008 each year, and according to CNBC, this year's number suggests the tech giant's App Store growth has slowed.

The iPhone maker said Tuesday that it has paid $320 billion to developers since 2008, a $60B rise from $260B last year. Depending on whether they qualify for Apple's reduced rate, developers receive between 70% and 85% of gross sales.

CNBC said that according to its analysis, if all of the developers paid a 30% cut to Apple, then the App Store grossed over $85B in 2022. However, if Apple's commissions were all 15%, the estimated gross for the App Store would be lower, at around $70B.

"It's the same amount of sales as Apple suggested with its data point last year, when the company said it had paid developers $60 billion in 2021," CNBC said in its report.

However, it's important to note that the estimates could vary widely as Apple does not define how many developers received the lower payout and how many received the higher one. In addition, the company also rounds the figures.

In its release, Apple said it experienced a record year for the App Store with 900 million paid subscriptions across Apple services.

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