Investing.com - Shares of Apple (NASDAQ:AAPL), which closed nearly 2% higher on Monday, added another 1% in pre-market trade on Tuesday to reach $162.85, just below an all-time high of $164.94 touched on Sept. 1.
The tech giant will be in the spotlight as it unveils its new high-end smartphone, expected to be called the iPhone X, in its latest product launch event scheduled for 1:00PM ET (1700GMT).
The splashy event will take place at the Steve Jobs Theater at Apple's new Apple Park "spaceship" campus in Cupertino, Calif.
According to reports, the new phone, which could cost as much as $1,200, will feature an edge-to-edge display with richer colors and facial recognition.
Two other models, expected to be called the iPhone 8 and iPhone 8 Plus, are also likely to be unveiled.
In addition to its latest smartphones, Apple is expected to announce several products, such as the HomePod, as well as a big upgrade to the Apple Watch and a higher-definition Apple TV.
Apple has been one of the market's best-performing names so far this year. Its shares have rallied about 40% in 2017, spurring chatter the company will soon become the first public company worth $1 trillion.