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Apple hits all-time high as anticipation builds for product launches

Published 08/29/2017, 02:53 PM
© Reuters. Apple hits all-time high as anticipation builds for product launches
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Investing.com - Apple Inc's (NASDAQ:AAPL) shares reached an all time high on Tuesday, as anticipation builds for the company’s upcoming product launches.

Apple is set to unveil its next-generation iPhone 8 on September 12, 2017. It is also expected that the company will reveal the third generation Apple Watch.

While the upside is coming ahead of Apple's new product launches, on Tuesday Reuters reported that the company has formed a partnership with Accenture plc (NYSE:ACN). Apple and Accenture are teaming up to build better applications for iOS, Apple’s iPhone and iPad operating system. The move is seen as Apple's latest attempt to win over more business customers.

Apple’s shares climbed as high as $162.96 on Tuesday, a record high. Shares have been trending consistently higher since early July.

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