📖 Your Q2 Earnings Guide: Discover the Stocks ProPicks AI Highlights to Jump Post-EarningsRead more

Alibaba's e-commerce platform AliExpress signs David Beckham as brand ambassador

Published 05/27/2024, 09:35 AM

Investing.com -- AliExpress, an e-commerce unit owned by Chinese giant Alibaba (NYSE:BABA), has announced that it has signed former England captain and soccer icon David Beckham as its global brand ambassador.

The move comes as AliExpress looks to rival the expanding global presence of PDD Holdings' Temu service and online fashion startup Shein and offset waning e-commerce sales in its domestic Chinese market.

Revenues at Alibaba's international division, which includes AliExpress, spiked by 45% year-on-year in the first three months of 2024 to 27.45 billion yuan, dwarfing peers like Tmall and Taobao who rely more on demand in China.

AliExpress also inked a deal to sponsor the UEFA Euro 2024 soccer tournament this summer, and has outlined plans to spend millions on deals and discounts to attract online shoppers. Among the promotions will be the chance for some AliExpress app users to win tickets to the competition's matches.

On Monday, AliExpress said it will roll out an advertising campaign featuring Beckham that will urge buyers to "score more" with the business.

 

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.