Get 40% Off
🔥 This hedge fund gained 26.16% in the last month. Get their top stocks with our free stock ideas tool.See stock ideas

Adidas shortlists bidders in Reebok sale -sources

Published 07/01/2021, 03:45 AM
Updated 07/01/2021, 04:02 AM
© Reuters. FILE PHOTO: Boards with Reebok store logo are seen on a shopping center at the outlet village Belaya Dacha outside Moscow, Russia, April 23, 2016.  REUTERS/Grigory Dukor/File Photo
NKE
-
ADDYY
-

(Corrects typographical error in headline)

FRANKFURT (Reuters) - Adidas (OTC:ADDYY) has drawn up a shortlist of bidders for its Reebok brand as it seeks to draw a line under an ill-fated investment that never lived up to the German sporting goods company's expectations, sources close to the matter said.

U.S. rival Wolverine, which has partnered with brand transformation specialist Authentic Brands Group, has been asked to submit a final bid in August, as have buyout firms Advent, CVC, Cerberus and Sycamore, the sources said.

Adidas bought U.S. fitness label Reebok for $3.8 billion in2006 to help to compete with arch-rival Nike (NYSE:NKE), but itssluggish performance led to repeated calls from investors todispose of the brand, which is now expected to fetch up to1 billion euros ($1.2 billion).

Adidas declined to comment.

The prospective bidders also declined to comment or were not immediately available for comment.

($1 = 0.8441 euros)

Latest comments

be true
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.