Accenture strengthens marketing transformation capabilities with SIGNAL acquisition By Investing.com

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Accenture strengthens marketing transformation capabilities with SIGNAL acquisition

Published Oct 02, 2023 05:46AM ET

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Accenture strengthens marketing transformation capabilities with SIGNAL acquisition

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Accenture (NYSE:ACN), a leading global professional services company, has announced the acquisition of Tokyo-based integrated marketing firm, SIGNAL on Monday. The financial details of the transaction remain undisclosed. This move is part of Accenture's effort to bolster its ability to support clients' marketing transformations across various media channels.

Atsushi Egawa, the head of Accenture's business in Japan, expressed his optimism about the merger, stating that SIGNAL's wide-ranging expertise in the marketing domain will enhance Accenture's ability to create growth through relevance and accelerate their client's enterprise-wide transformation.

Daisuke Kusaba, CEO of SIGNAL, also commented positively on the merger. He emphasized that this collaboration with Accenture would allow them to have an even greater impact on the services they provide and contribute to creating wealth for all employees, clients, and society.

SIGNAL, formerly owned by VECTOR, Japan's largest PR group, provides a range of marketing services. Accenture closed at $307.11 on Friday on the New York Stock Exchange, marking an increase of 2.11%.

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