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Discovery, PGA Tour to launch video streaming platform

Published 10/22/2018, 10:43 AM
Updated 10/22/2018, 10:50 AM
© Reuters. FILE PHOTO: PGA: The Tour Championship - First Round

(Reuters) - The PGA Tour and pay TV operator Discovery Inc unveiled a live and on-demand video-streaming service on Monday that will allow golf fans access to nearly 150 tournaments annually.

The new service, GOLFTV, will launch on Jan. 1 outside the United States and will carry more than 2,000 hours of live action each year, including tournaments such as the Players Championship, the FedEx (NYSE:FDX) Cup playoffs and the Presidents Cup.

"Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day," Alex Kaplan, president and general manager of Discovery Golf, said in a statement.

Discovery and the PGA Tour said in June they were teaming up in a 12-year partnership to manage the PGA Tour's international multi-platform rights, including for TV.

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