No matter how big or small, a company’s success depends on how the public perceives them. Public relations, or PR, is a crucial management technique used by firms to further their objectives and enhance their reputations.
Unfortunately, fintech companies, after receiving funding, concentrate their efforts on Google (NASDAQ:GOOGL) Ads or SEO despite the ability of publicity to reach a huge audience, which gives firms a bigger platform and greater credibility. Web 3.0 firms often struggle to gain traction due to a lack of awareness or trust reposed in them by their prospective clientele.
Fintech firms especially often miss the point about how crucial it is to find a great fintech PR agency with deep connections in the world of tech or how publicity fits within their marketing mix as the ROI is not as clear cut. A feature on TechCrunch or Venture Beat can make all the difference to a fintech’s chances of raising their series A (or beyond).
Here are five strategies on how publicity helps fintech companies grow faster than their organic growth rate, according to global PR agency, Baden Bower.
Improves Reputation Being viewed as a trustworthy business by clients is a big advantage, especially if you are revolutionizing finance. Because it is based on actual opinions and reviews from the outside world, public relations is crucial to creating a notable brand that consumers can trust. The articles published in the media and on the internet are often objective because these messages do not originate from your organization. This enables a more sincere conversation with customers, which may help your brand’s credibility rise.
A Cost-Effective Choice Public relations is a viable choice for small, medium, and large businesses. By launching a PR campaign, you may develop credibility and trust for your company without having to spend a lot of money. Public relations leverages unpaid media exposure to increase interest in and demand for your business’s products or services. Companies like Paypal, and those now in Web 3.0 specialize in procuring publicity on a global scale. Fintech firms may expand the reach of their companies by doing this.
One of the most economical marketing strategies is public relations (PR), which focuses on obtaining unpaid editorial coverage rather than purchasing advertisements. Speaking engagements, influencer placements, and thought leadership articles are a few ways you may use PR to maximise your budget.
Rocketfuel for SEO With the advancement of technology worldwide, SEO has grown in importance. A strong PR campaign can increase your company’s internet profile by getting you published on a number of well-known websites and other media outlets. Doing this can improve your SEO and propel your company to the top of the search results page.
By optimizing your brand’s content for search engines, you can enhance visibility, which in turn exposes more people to your PR messages. If necessary, you can work directly with a public relations firm as they are highly knowledgeable about how to increase a company’s SEO.
Presents Your Brand as the Industry Leader PR may provide a distinctive touch and value to your material that will distinguish your business favorably from your rivals. Public relations discusses the rationale behind why a potential customer should buy your goods and why they should have faith in your business or position. You may establish yourself as an authority in your industry by showing customers your knowledge, experience, and talents.
PR enables you to reach beyond your target audience Public relations is a fantastic tool for reaching out to your target market. It enables you to make use of the widespread use of the internet and social media to interact with a larger audience, frequently attracting attention on a global scale as well. For a business looking to increase awareness of its brand and the goods or services it provides, PR may be a great tool.
It is mind-boggling to fathom the millions of consumers you could possibly target by developing just one news article that ranks on page one of Google News when you consider how you could be on TV, radio, internet news sites, and in print media with just one PR campaign.
PR may actually aid a company in achieving its objectives, but it requires the proper strategy at the appropriate moment. Having reliable news sources support you will help your business thrive by increasing brand recognition. Additionally, clients that have a favorable perception of your brand will ultimately contribute to a rise in sales, which can only be beneficial.