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Why didn't crypto walk the walk at ETHDenver?

Published 03/07/2023, 01:32 PM
Updated 03/07/2023, 03:20 PM
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Last week’s ETHDenver conference highlighted a disturbing trend in the crypto industry. While not unique to blockchain, the trend of not using the products our industry creates is something that the crypto community needs to grapple with. In more mature industries, this “dogfooding” is enforced. Microsoft (NASDAQ:MSFT) employees must use Outlook, Word and so on. But in early industries such as blockchain, this dynamic is still being worked through.

Why doesn’t the Web3 community walk our talk when it comes to utilizing our own technology? We say we are building better versions of existing internet experiences with the value propositions of privacy, transparency and more compelling interconnected experiences for users — and we are. Yet I keep seeing projects across the ecosystem falling back on the very technologies we aim to (and have already) replaced.

Julien Genestoux is the founder and CEO of Unlock Protocol. He previously founded SuperFeedr, which became one of the leading real-time web APIs, received funding from Mark Cuban and Betaworks, and was later acquired by Medium. At Medium, Julien led the company’s SEO efforts and quadrupled the share of traffic Medium receives from searches. He created his first company, Jobetudiant, while still in school.

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