The growth of social media has made it possible for everyone to become a content creator. And while the creator economy grew, incentives to become part of it continued to diminish. Since the $100 billion market is dominated by a handful of centralized platforms, creators hardly ever see a fair compensation for their efforts.
YouTube, for example, has only recently started paying out a minor share (45%) of the ad money from Short videos to creators. Streaming platform Spotify (NYSE:SPOT) also cuts 30% from ad revenue, leaving creators to share $0.003 to $0.005 with right holders and publishers per stream.