The best African and European golfers in the world will see huge rewards in the form of Bitcoin (BTC) at the end of the 2022 season. The most popular golfing event in South Africa, and indeed the continent in general, has scored a new sponsorship deal with cryptocurrency platform ‘Luno’.
Everyone’s a Winner
The crypto platform, which is already a prominent player in the African market, established a prize for the winner of the season worth 500,000 rand in Bitcoin (BTC). That’s $31,355 in USD. Moreover, the silver and bronze medalists will also enjoy rewards worth 200,000 and 300,000 rand respectively.
In fact, each participant in the Sunshine Tour will receive a small reward worth 1,000 rand, which is approximately $62.5 USD, to discover blockchain technology. The funds will be stored in the Luno app.
We're proud to announce our sponsorship with the prestigious @Sunshine_Tour!The Luno Order of Merit is now official#LunoOrderOfMerit#SunshineTour #GreatnessBeginsHere https://t.co/Tmu9oz6wv3Frequent Collaboration Between the Sports and Crypto Worlds— Luno (@LunoGlobal) May 5, 2022
Crypto app Luno has already sparked some interest from the sports fans. In 2021, the crypto company aired a commercial with Rassie Erasmus, the coach of the South African rugby union team, and Champions of the Rugby World Cup. Its reception was largely positive, as Luno put a lot of emphasis on education. For example, their in-built learning portal taught people how to purchase and use BTC for the first time, with the help of Mr. Erasmus.
Partnership between crypto and sports are getting more common by the day, with BTC adoption growing across many of the major European soccer leagues, popular UFC tournaments, and especially the NBA. For instance, at the beginning of 2022, the legendary ‘Staples Center’ in Los Angeles was renamed to the ‘Crypto.com Arena’.
As was wisely said by Marius Reitz, the general manager of Luno Africa: “Golfers think differently, having their own way of looking at risk and reward – each and every shot they play they have to take calculated risks. It’s the same with crypto.” It seems that this kind of like-mindedness is about to bear fruit, and we’re sure to see more collaboration between major sports and crypto companies in the near future.