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TikTok launches text posts feature to rival Twitter and Threads

Published 07/25/2023, 03:37 AM
Updated 07/25/2023, 05:20 AM

Social media giant TikTok announced a feature launch aimed at dethroning Twitter (recently rebranded to X) as the go-to text-based social media platform.

Just 20 days after Mark Zuckerberg’s Meta launched Threads to rival X, TikTok joined the race by allowing TikTokers to create and post text-based content. The new feature aims to provide a platform for users that display their creativity over comments and captions.

TikTok user interface for text posts. Source: TikTok
Adam Mosseri’s explanation for the introduction of rate limits on Threads. Source: Threads

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