Breaking News
Investing Pro 0
💎 Access the Market Tools Trusted by Thousands of Investors Get Started

Tao Group teams up with YellowHeart on NFT ticketing

Published Jun 08, 2022 04:26PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
Tao Group teams up with YellowHeart on NFT ticketing

In a partnership that will kick off with a three-night NFT ticketing event at Marquee in NYC from June 22 to 25, YellowHeart has inked a major NFT deal with the biggest global hospitality company in the world.

On Wednesday, the leading NFT marketplace for music, ticketing, and community tokens, YelloHeart, announced an NFT ticketing partnership with Tao Group Hospitality, a global player in the hospitality business. The deal positions Tao Group as the largest hospitality brand to tap into NFT ticketing.

“Tao Group Hospitality is excited about the future of Web3 and how it stands to reshape the hospitality industry. NFT ticketing is a natural progression into the space as ticketing represents a large part of our nightlife and daylife business,” said Justin Levy, Vice President of Marketing at Tao Group Hospitality. He added:

Yellowheart has established themselves as one of the leaders in NFT ticketing space and we’re eager to embark on this new frontier with them. This limited run during NFT week is only the first step for us and we have some exciting things planned as we embrace NFT and cryptocurrency as a company.
As already mentioned, the deal will commence with a three-night ticketing takeover at the Marquee nightclub in New York City on June 22, 24, and 25. The NFT tickets will be sold exclusively on YellowHeart’s marketplace ahead, while an exclusive digital collectible will be given to attendees for the annual invite-only Swedish Midsummer Party hosted by Tao Group.

The decision to tap on NFTs for ticketing is Tao Group Hospitality’s first attempt at trying out releasing NFT tickets on the blockchain. Notable, switching to NFT ticketing solves some of the issues linked to traditional tickets, such as high resale prices and scalping.

Commenting on the partnership, Josh Katz, CEO and Founder of YellowHeart, said:

We are thrilled to be partnering with Tao Group Hospitality, one of the most iconic global hospitality brands in the world, on this exciting new venture. NFT ticketing is rapidly expanding across different industries, and with the company’s vision and global roster of venues, this collaboration will bring more personalized live experiences to fans. By utilizing NFT ticketing, Tao Group Hospitality is paving the way for other hospitality and live events companies in the space to drive intimate, long-term engagement with fans and artists.
Founded in 2017, YellowHeart has built a marketplace for NFT ticketing, with the acceptance of both crypto and credit card payments. The company is on a mission to transform the entire experience of buying and selling music and tickets. It was the first to release NFT tickets and NFT albums in partnership with Kings of Leon. Since then, it has onboarded others like Maroon 5, Jerry Garcia, Julian Lennon, and ZHU.

Continue reading on BTC Peers

Tao Group teams up with YellowHeart on NFT ticketing

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.
  • Any comment you publish, together with your profile, will be public on and may be indexed and available through third party search engines, such as Google.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at’s discretion.

Write your thoughts here
Are you sure you want to delete this chart?
Post also to:
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Are you sure you want to delete this chart?
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
Sign up with Email