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Stripe tackles 'cold start problem' with the launch of fiat-to-crypto onramp

Published 05/06/2023, 10:31 PM
Updated 05/07/2023, 12:20 AM

Internet payment processor Stripe has introduced a fiat-to-crypto onramp to address the "cold start problem" faced by Web3 companies, as a result of customers not having “crypto in their wallets to carry out transactions.”

According to a May 4 statement, Stripe’s newly launched fiat-to-crypto onramp – which will be hosted by Stripe itself – will allow Web3 companies to offer US-based customers the ability to purchase crypto "at the precise moment they need it," without the need to embed any code into a website or app.

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