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Planet Fitness appoints Colleen Keating as CEO

EditorNatashya Angelica
Published 04/16/2024, 11:33 AM

HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: NYSE:PLNT), one of the largest operators of fitness centers, announced the appointment of Colleen Keating as its new Chief Executive Officer, effective June 10, 2024. The current Interim CEO, Craig Benson, will step down from his executive role but will maintain his position on the company's Board of Directors.

Colleen Keating, an executive with over 30 years of experience in hospitality, real estate, and franchise management, is set to lead Planet Fitness through its next growth phase. She most recently served as CEO of FirstKey Homes LLC, where she was credited with enhancing operational efficiency and scaling growth. Keating's prior roles include Chief Operating Officer, Americas at InterContinental Hotels Group and various leadership positions at Starwood Hotels & Resorts Worldwide, Inc.

Stephen Spinelli, Jr., Chairman of the Board, expressed confidence in Keating's ability to drive the company forward, citing her operational expertise and experience with large-scale franchise operations. He also thanked Craig Benson for his interim leadership, which has been deemed critical to the company's ongoing success.

Keating expressed her eagerness to work with the management team and build upon the brand's potential. She will officially take over the CEO position in June, with further discussion of her appointment scheduled for the company's earnings call on May 9, 2024.

Planet Fitness, founded in 1992, has grown to approximately 18.7 million members and 2,575 stores across multiple countries. The company prides itself on providing a non-intimidating, welcoming fitness environment, known as the Judgement Free Zone®.

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This leadership transition is part of Planet Fitness's strategic efforts to position itself for sustainable growth and value creation. The information regarding Colleen Keating's appointment is based on a press release statement issued by Planet Fitness, Inc.

InvestingPro Insights

As Planet Fitness (NYSE: PLNT) welcomes Colleen Keating to the helm, the company's financial health and market performance offer valuable insights into its potential trajectory under new leadership. With a market capitalization of $5.52 billion and a robust gross profit margin of 62.29% for the last twelve months as of Q4 2023, Planet Fitness demonstrates a strong ability to generate profits from its revenue.

Investors are taking note of Planet Fitness's impressive earnings multiple, with the company trading at a P/E ratio of 36.73, reflecting high expectations for future earnings growth. This is further supported by the company's revenue growth of 14.36% in the same period, indicating a solid trajectory of expansion. Moreover, an InvestingPro Tip highlights that analysts predict the company to be profitable this year, which aligns with the company's previous performance, having been profitable over the last twelve months.

While the company does not pay dividends, suggesting a focus on reinvesting earnings into growth, the InvestingPro Tips also reveal that Planet Fitness's liquid assets exceed its short-term obligations, providing financial stability and flexibility. For investors seeking a more comprehensive analysis, there are additional InvestingPro Tips available, which can be accessed by visiting: https://www.investing.com/pro/PLNT. To enhance your investment strategy with these insights, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

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This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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