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Amazon Bedrock expands with new AI model capabilities

EditorEmilio Ghigini
Published 04/23/2024, 09:48 AM
© Reuters.

SEATTLE - Amazon Web Services, Inc. (AWS), a subsidiary of Amazon.com, Inc. (NASDAQ: NASDAQ:AMZN), has announced enhancements to Amazon Bedrock, its platform for developing generative artificial intelligence (AI) applications. The new features include the ability to import custom models, a model evaluation tool, and additional guardrails for application safety, as well as an expanded selection of fully managed models.

The updates aim to simplify and accelerate the development of AI applications for AWS customers by providing a broad range of foundation models, enterprise-grade security, and fully managed services. These enhancements address the needs of organizations to move from experimentation to production swiftly and securely.

One of the key features released is the Custom Model Import capability, which allows customers to bring their proprietary models onto Amazon Bedrock. This feature is designed to reduce operational overhead and speed up application development. Presently in preview, the Custom Model Import supports three popular open model architectures, with plans to include more in the future.

The Model Evaluation tool, now generally available, assists customers in selecting the most appropriate model for their specific use cases by reducing the evaluation time from weeks to hours. This tool provides a comparative analysis of models based on predefined criteria and customer-provided datasets or prompts.

Moreover, Guardrails for Amazon Bedrock is now generally available, offering customers technology to implement safeguards tailored to their application needs. These guardrails help filter out harmful content, ensuring applications align with responsible AI principles.

AWS is also introducing new models to Amazon Bedrock, including Amazon Titan Text Embeddings V2, optimized for retrieval augmented generation (RAG) use cases, and Amazon Titan Image Generator, which produces studio-quality images from natural language prompts. The Titan Image Generator is now generally available and features an invisible watermark to help identify AI-generated images. Additionally, new models from Cohere and Meta (NASDAQ:META) are now available, with more to come.

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Organizations across various industries, including the New York Stock Exchange, Ryanair, and Netsmart, are leveraging Amazon Bedrock's capabilities to innovate and enhance productivity.

This announcement underscores AWS's commitment to advancing generative AI technology and providing comprehensive tools for customers to innovate at scale. The information is based on a press release statement from Amazon Web Services, Inc.

InvestingPro Insights

As Amazon.com, Inc. (NASDAQ: AMZN) continues to advance its AI capabilities through AWS's Amazon Bedrock enhancements, the company's financial metrics provide insights into its market position. With a substantial market capitalization of $1.84 trillion USD, Amazon stands as a titan in the tech industry. The company's P/E Ratio, as of the last twelve months of Q4 2023, is 62.63, indicating that investors have high expectations for Amazon's future earnings growth. This is further underscored by the company's impressive revenue growth of 11.83% over the same period, showcasing its ability to expand its top line amidst a competitive landscape.

InvestingPro Tips reveal that Amazon is a prominent player in the Broadline Retail industry, which is reflected in its high return over the last year and the last decade. This consistent performance demonstrates Amazon's ability to maintain a competitive edge and deliver value to its shareholders. Additionally, the company's high Price / Book multiple of 9.16 suggests that investors are willing to pay a premium for its equity, betting on the continued success and innovation of the company's diverse portfolio, including its AI ventures.

For those interested in deeper analysis, there are 11 additional InvestingPro Tips available for Amazon on InvestingPro. These tips provide valuable perspectives on factors such as Amazon's earnings multiple and debt levels, which can help investors make more informed decisions. To access these insights and more, readers can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, enhancing their investment research toolkit.

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