Verizon's Oath Unveils Extended Reality Ad For Marketers

Oath Inc., a subsidiary of Verizon Communications Inc. (NYSE:VZ) , recently introduced new opportunities for brands to engage with consumers through extended reality (XR) ad experiences, at the ongoing 2018 Cannes Lions International Festival of Creativity.

XR is a combination of real and virtual world and human-machine interaction. It is a new platform of conversation between customers and brands, which helps create efficiency and profitability in the marketplace.

XR includes Virtual Reality, Augmented Reality and newly-developed immersive technologies to connect and engage customers at more meaningful levels.

The XR Ad Platform

Today, consumers are demanding well-executed XR ad experiences that provide utility, enhance reality and build connections with brands.

Oath’s latest premium ad innovation for consumers entails combining the art of brand building and the science of data, new 3D advertisement formats and first-in-market programmatic virtual reality (VR) ads. The company is using brand advertising intelligence to help marketers build emotional connections with their customers.

The programmatic VR enable advertisers to seamlessly extend existing display and video assets into fully immersive and consumer-first VR environments.

3D ads take brands to the next level by creating an interactive experience for customers, allowing them to explore objects and make informed decisions.

Oath has launched some of the industry’s most creative campaigns. It is introducing Brandblazers, a new annual initiative to highlight forward thinking campaigns across the globe. Such creative programs have pushed the boundaries in advertising and delivered value across devices.

Furthermore, Verizon is looking forward to capitalize on innovative technology solutions developed in the Internet of Things and telematics ecosystem across multiple industries. The company’s current focus on online content delivery, mobile video and online advertising is likely to drive growth.

Share Price Performance

Verizon is diversifying itself as a major player in the digital content and online advertising space. Such initiatives will continue boosting its digital media portfolio, adding to top-line growth.

Over the past three months, the stock has outperformed the industry with an average loss of 0.6% compared with a decline of 3.8% for the latter.




Zacks Rank and Stocks to Consider

Verizon currently has a Zacks Rank #3 (Hold). Better-ranked stocks in the broader industry include Comtech Telecommunications Corp. (NASDAQ:CMTL) , Motorola Solutions, Inc. (NYSE:MSI) and Ubiquiti Networks, Inc. (NASDAQ:UBNT) . While Comtech sports a Zacks Rank #1 (Strong Buy), Motorola and Ubiquiti carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Comtech has a long-term earnings growth expectation of 5%. It beat earnings estimates in each of the trailing four quarters, the average being 123.7%.

Motorola has a long-term earnings growth expectation of 8%. It beat earnings estimates in each of the trailing four quarters, the average being 12.1%.

Ubiquiti has a long-term earnings growth expectation of 18.6%. It exceeded earnings estimates thrice in the trailing four quarters with an average positive surprise of 8.9%.

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