Perhaps to demonstrate that five straight years of a rising market with hardly a break has finally made me lose my mind, I just did something I’ve never done before. No, I didn't don a chicken suit and take to my roof and scream at my neighbors. I’ve done that plenty of times. What I’m referring to is the fact that I just shorted a boutique car company you’ve heard me mention before -- Tesla Motors (TSLA).
What really set me off was a piece I read this weekend that said something like, “such-and-so analyst swears he will never short Tesla, since he just test-drove one.” Come on, people.
Slope, once again, kicks the mainstream media’s butt. I wrote in the most glowing terms about the car over and over again, starting when it was a $35 stock. Now that it's up over 400%, some joker of an analyst decides to drive the car and boldly declare the stock should never be shorted.
Well, since I am apparently about ten months ahead of this guy, allow me to scoop him once again: I’ve taken a hard look at the Model X, due in 2015. I will make these salient points:
- It’s just a different body plopped onto the Model S frame and engine;
- It’s bulky, but not large enough to be a serious SUV. I wouldn’t want to go on a ski trip in this thing, which I think is an important target market;
- The big, big, big deal about it can be expressed in two words: gull wings. It’s all about the doors. And, yeah, they’re pretty cool. But…….they’re doors.
Let me be clear. The difference between the Model S and all other cars is like the difference between the iPhone in 2007 and all the cheap cell phones on the market when it was first introduced. It’s a chasm; a whole different world; a gigantic breakthrough.
The difference between the Model S and the Model X is like the difference between the iPhone 5 and the iPhone 4. It’s an improvement. It’s newer. It’s different. But it’s not a revolution.
My position is a small one – a mere 60 shares – and is based more on principal than giant profit opportunity. But this stock is priced for perfection and, having seen the Model X first-hand, I’m more flaccid about the company than I thought I would be.