Starwood (HOT) Launches Westin Brand Hotel In Jakarta

Starwood Hotels & Resorts Worldwide Inc.’s (NYSE:HOT) upscale hotel brand, Westin Hotels & Resorts, announced the opening of its first hotel in Jakarta – The Westin Jakarta. The property is owned by PT. Wahana Nusantara, part of Gama Corporation, and is designed by leading hospitality interior design firm – Hirsch Bedner Associates (HBA).

The company believes that the opening of the hotel is set to bring the Westin brand’s exceptional and inventive initiatives to the capital city of Indonesia. Starwood aims to amplify the experience with the new hotel design, fabulous views, food and beverage offerings and other facilities.

Notably, the new property is strategically located in Kuningan central business district, close to the International Soekarno-Hatta Airport. Moreover, guests will be able to shop from nearby malls and also visit the Jakarta iconic National Monument.

Westin Jakarta features 272 deluxe guestrooms and suites, a banquet area, extensive meeting and function space, a spa as well as a WestinWORKOUT fitness studio featuring modern exercise equipment. Moreover, in partnership with New Balance, the hotel will be offering the Westin Gear Lending program.

Further, the hotel features four unique dining venues serving an assortment of culinary options along with the brand’s healthy and scrumptious SuperFoodsRx menu.

Jarkata is one of the fastest-growing cities and the booming tourism prospects of the region make it an ideal location for the company’s upscale hotel.

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Interestingly, apart from focusing on the lucrative domestic market, this Zacks Rank #3 (Hold) company is consistently striving to expand its international footprint. Notably, more than half of Starwood’s properties are situated outside the U.S.

Meanwhile, other hoteliers that are busy capitalizing on the growing prospects in the international markets are Marriott International, Inc. (NASDAQ:MAR) , Hyatt Hotels Corporation (NYSE:H) and Wyndham Worldwide Corporation (NYSE:WYN) .

Also, it is to be noted that Starwood has inked a definitive agreement to be acquired by Marriott International, Inc. (MAR), which will lead to the creation of the world's largest hotel company. Both the companies are awaiting approval from the Chinese regulatory agency (MOFCOM) and will close the deal as soon as they receive authorization from China.

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