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Retail Cheer, Thanks To Christmas

Published 12/22/2013, 04:59 AM
Updated 05/14/2017, 06:45 AM

The last quarter of the year is the strongest period for retail sales – all due to holiday gift giving.

Reading the retail sales headlines – November’s seasonally adjusted retails sales were up 0.7% over October. This seems some pretty strong evidence that holiday purchasing is growing.

Total Seasonally Adjusted Retail Sales – Dollar Volume (blue line, left axis), Month-to-Month Change (red line, right axis)
Real Retail and Food Service Sales
Could this growth be a distortion caused by US Census in their seasonal adjustment process?  The unadjusted numbers say things are a little weaker this year.

The thick purple line in the middle of the graph below is the unadjusted year-over-year growth in retail sales. Note that the rate of growth was lower in November 2013 than it was in November 2012.

Unadjusted Year-over-Year Growth – Non-store Retailers (blue line), General Merchandise Stores (red line), Autos (green line), Department Stores (orange line), and Total Retail Trade (purple line)
Retail Trade
No question retail is growing – but likely not growing at the same rate as last year. The major exceptions are autos (green line) whose rate of growth is up, and department stores whose rate of growth has contracted almost 5% from last year.

Do I trust this data? I trust nothing that is called “advance” from any government reporting agency. It could be too high, too low – but hardly ever just right. The only confidence level I can assign to this is that the unadjusted growth plots out within the expected range. It could be that the computer program fills in the data using the current trend lines when the data is not available. This is how advance data (and the jobs report which is released too far in advance of reasonably accurate data) miss economic turning points.

As I am complaining – you will note that I did not use the word Christmas in describing the Christian gift giving rituals responsible for the “holiday season” retail sales increase. I don’t think the founding fathers are smiling at the new interpretation of separation of church and state.  Christmas is religious and therefore bad, holidays are good. Without Christmas, there is no retail cheer.
Retail Trade
The retail sales spikes in the above chart are caused by CHRISTMAS – repeating that this is a CHRISTIAN ritual and not a “holiday” created by the USA government.

Color me too old to put up with this nonsense. Merry Christmas.

Other Economic News this Week:

The Econintersect economic forecast for December 2013 again improved. What this forecast cannot see is the real effect of austerity and Obamacare – but it does see that business is betting the effects on the economy will be minimal.

The ECRI WLI growth index value has been weakly in positive territory for over four months – but in a noticeable improvement trend. The index is indicating the economy six month from today will be slightly better than it is today.

Current ECRI WLI Growth Index:
ECRI WLI Growth Index
Initial unemployment claims went from 368,000 (reported last week) to 379,000 this week. Historically, claims exceeding 400,000 per week usually occur when employment gains are less than the workforce growth, resulting in an increasing unemployment rate. The real gauge – the 4 week moving average – degraded from 328.750 (reported last week) to 343,500. Because of the noise (week-to-week movements from abnormal events AND the backward revisions to previous weeks releases), the 4-week average remains the reliable gauge.

Weekly Initial Unemployment Claims – 4 Week Average – Seasonally Adjusted – 2011 (red line), 2012 (green line), 2013 (blue line)
Unemployment Claims
Bankruptcies this Week: Privately-held Constar International Holdings

Weekly Economic Release Scorecard:

Click here to view the scorecard table below with active hyperlinks

z weekly

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