Pitney Bowes (PBI) Launches Location Intelligence Solution

Close on the heels of launching the revolutionary Commerce Cloud, an innovative platform which will act as the foundation for all future products and solutions, Stamford-based Pitney Bowes Inc. (NYSE:PBI) introduced a state-of-the-art location intelligence solution. This latest offering will help clients enhance the value of business data. The company believes that the integration of business intelligence tools with geographic analysis will assist clients in providing improved communication between customers, design targeted promotions and pursue unexplored cross-selling opportunities.

Since Commerce Cloud hit the market, we note that the mapping technology is the first offering to be launched that is based on the platform. During the first quarter of 2016, the company launched Commerce Cloud along with several SaaS-based products and solutions that are expected to bolster digital capabilities and web-based solutions.

Built on Pitney Bowes’ Spectrum Spatial platform, this software solution features sophisticated Geographic Information Systems (GIS), data sets and analytics tools can be operated on software-as-a-service offerings which were also launched along with the Commerce Cloud platform. Infiltration of cloud technologies and software-as-a-service delivery models have made technology readily available, which in turn, is propelling the usage of consumer mapping technologies in modern day businesses. Pitney’s mapping technology, which supports web, mobile, cloud and on premise applications, is a great innovation in the booming technology space.

Some of the noteworthy features of this latest platform include pre-geocoded Master Location Data (MLD) database that has accurate location information for over 170 million U.S. addresses; advanced visualization and analysis to support business intelligence; huge library of over 350 geospatial data products; and advance applied analytics & marketing services consultancy. It also comprises six application programming interfaces that can foster enterprise software application development.

Meanwhile, research reports by the U.S. research and advisory firm Gartner suggests that the use of “connected things” has shot up 30% to 6.4 billion in 2016 from the year-ago tally. This figure is expected to grow to an astounding 20.8 billion by 2020 which in turn will unlock lucrative avenues for Pitney Bowes and its clients. Pitney Bowes’ solution will usher in a new era in the digital space by providing valuable insights into sensitive customer information.

Launch of innovative products has always been the company’s strength. Apart from the location intelligence solution, Pitney Bowes launched “Single Customer View” during the second quarter of 2016 and expects solid market traction of these products to be conducive to financial performance.

Despite the exit from non-profitable geographies, deteriorating market conditions in the technology industry is a major threat to Pitney Bowes. Moreover, escalating ERP expenses in the implementation phase of its ERP platform in the U.S. is adding to the concerns of this Zacks Rank #4 (Sell) company.

Some better ranked stocks in the industry include PFSweb Inc. (NASDAQ:PFSW) , PRGX Global, Inc. (NASDAQ:PRGX) and Vectrus, Inc. (NYSE:VEC) . All three stocks sport a Zacks Rank #1 (Strong Buy).

PRGX GLOBAL INC (PRGX): Free Stock Analysis Report

PFSWEB INC (PFSW): Free Stock Analysis Report

PITNEY BOWES IN (PBI): Free Stock Analysis Report

VECTRUS INC (VEC): Free Stock Analysis Report

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