Pepsico Inc. (NYSE:PEP)
It seems as though Pepsi (as well as many other beaten down stocks) has survived the ‘Brexit’ event which occurred on Friday June 24, 2016. In fact, Pepsi barely dipped at all after ‘Brexit’ was announced, as shares found much support on multiple trend lines and time frames.
Shares closed on June 23rd at roughly $104.44, then dipped in the subsequent days after ‘Brexit’ hit the markets – going down to $101.30. This represents a mere 3% pullback, or decline. Many other stocks and indices experienced a 6 – 9% pullback or decline.
With Pepsi set to release their current quarterly earnings on Thursday July 7th, it will be interesting to see how the price action goes between now and then, with ‘Brexit’ behind us and earnings before us.
Old Products/New Sales
Pepsi announced on Wednesday that it will be bringing back to shelves its colorless cola, Crystal Pepsi (from 1992 era), later this summer.
Also, On Monday June 27th, 2016 the company stated it would would be bringing back its original Diet Pepsi formula which contains the artificial sweetener aspartame. Diet Pepsi sales have taken it on the chin after the company switched its sweetener to sucralose in August of 2015.
Pepsi Stats and Facts
While Pepsi ranks second after Coca-Cola in net income, it does compete heavily against Coca-Cola in all areas. Below are some fun facts and figures – please enjoy.
Employees – Coca Cola: 139,600 Pepsi: 294,000
Annual Revenue – Coca Cola: $35.2 Billion Pepsi: $57.8 Billion
Total Assets – Coca Cola: $72.9 Billion Pepsi: $68.2 Billion
Number of Logo Changes – Coca Cola: 11 Pepsi: 11
Facebook Fans – Coca Cola: 34.8 Million Pepsi: 6 Million
Above is the daily price chart with support, resistance and ‘Brexit’ areas highlighted.
Above is the weekly price chart history with a huge multi-year support trend line in green, which is still intact and looking stronger going forward.
PEP Stock Profile
PepsiCo, Inc. operates as a food and beverage company worldwide. Its Frito-Lay North America segment offers Lay’s and Ruffles potato chips; Doritos, Tostitos, and Santitas tortilla chips; and Cheetos cheese-flavored snacks, branded dips, and Fritos corn chips. The company’s Quaker Foods North America segment provides Quaker oatmeal, grits, rice cakes, natural granola, and oat squares; and Aunt Jemima mixes and syrups, Quaker Chewy granola bars, Cap’n Crunch cereal, Life cereal, and Rice-A-Roni side dishes. Its North America Beverages segment offers beverage concentrates, fountain syrups, and finished goods under the Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, Diet Mountain Dew, Tropicana Pure Premium, Sierra Mist, and Mug brands; and ready-to-drink tea and coffee, and juices.
The company’s Latin America segment provides snack foods under the Doritos, Cheetos, Marias Gamesa, Ruffles, Emperador, Saladitas, Sabritas, Lay’s, Rosquinhas Mabel, and Tostitos brands; cereals and snacks under the Quaker brand; and beverage concentrates, fountain syrups, and finished goods under the Pepsi, 7UP, Gatorade, Mirinda, Diet 7UP, Manzanita Sol, and Diet Pepsi brands. Its Europe Sub-Saharan Africa segment offers snack foods under the Lay’s, Walkers, Doritos, Cheetos, and Ruffles brands; cereals and snacks under the Quaker brand; beverage concentrates, fountain syrups, and finished goods under the Pepsi, 7UP, Pepsi Max, Mirinda, Diet Pepsi, and Tropicana brands; ready-to-drink tea products; and dairy products under the Chudo, Agusha, and Domik v Derevne brands.
The company’s Asia, Middle East and North Africa segment provides snack foods under the Lay’s, Kurkure, Chipsy, Doritos, Cheetos, and Crunchy brands; cereals and snacks under the Quaker brand; beverage concentrates, fountain syrups, and finished goods under the Pepsi, Mirinda, 7UP, Mountain Dew, Aquafina, and Tropicana brands; and tea products. The company was founded in 1898 and is headquartered in Purchase, New York.