Outfront Media & Greenridge Farm Partner For OOH Campaign

As part of its efforts to focus on out-of-home (OOH) advertising business, Outfront Media (NYSE:OUT) has collaborated with Greenridge Farm. The primary motive behind this campaign is to ensure that people check the ingredients and compare rationally between the meats offered by different brands. They also intend to make consumers aware of the natural products offered by Greenridge Farm.

The company plans to initiate the campaign with 27 billboards developed by Outfront Studios across Chicago. Billboards, strategically located on expressways as well as bridge trestles, will highlight catchy taglines such as "Our fine print is not 'fine print'" to grab the attention of meat consumers, and promote Greenridge Farm’s natural, premium-quality meats and sausages.

Through the best-in-class technology and assets in premium high traffic outdoor spaces, Outfront Media will likely help in reaching the target audience and drive the campaign.

Also, Outfront Media’s mobile network will be used in the campaign to reach buyers. Additionally, the agency’s mobile network is expected to keep its target audience engaged. Moreover, shoppers can be reached at the stores selling Greenridge Farm deli meats and sausages through geofencing technology.

Jodi Senese, executive vice president and chief marketing officer at Outfront Media informed, "The collaboration between our teams was extraordinary, and our ability to develop the creative and include both our billboards and mobile network will truly show Chicago who Greenridge Farm is."

Of late, Outfront Media has been focusing on the expansion of its OOH advertising business. In April 2018, the company announced collaboration with Ford Motor Company (NYSE:F) for an OOH advertisement campaign, which is going to run through July and display Mustang’s 2018 model.

Earlier, in March 2018, Outfront Media announced a partnership with The Body Shop for their first-ever OOH advertisement campaign 'Forever Against Animal Testing.’ Also, the company announced a collaboration with the University of Michigan Counseling and Psychological Services, the Steven Schwartzberg Foundation, LOGIC, Glenn Close, and Michi and Brandon Marshall, for a campaign to raise awareness about mental health.

However, Outfront Media faces stiff competition from other outdoor advertisers, regarding customers, display locations and structures. It also competes with other media, including conventional platforms, along with online, mobile & social media platforms. This is anticipated to adversely affect the company’s pricing power in the market.

Amid soft market concerns, shares of this Zacks Rank #3 (Hold) company have underperformed the industry in the past six months. Its shares have declined 15.1% against the industry’s loss of 6.1%.

Stocks Worth a Look

A few better-ranked stocks from the same space include Arbor Realty Trust (NYSE:ABR) and Prologis, Inc. (NYSE:PLD) . Both stocks carry a Zacks Rank of 2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Arbor Realty Trust’s Zacks Consensus Estimate for 2018 FFO per share rose 14.4% to $1.03 in a month’s time. Its shares have returned 15.1%, over the past three months.

Prologis’ FFO per share estimates for the current year moved up 1.7% to $2.98 in a month’s time. Its shares have gained 4.8%, over the past three months.

Note: Anything related to earnings presented in this write-up represents funds from operations (FFO) — a widely used metric to gauge the performance of REITs.

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