Logitech (LOGI) Launches Multiple Products To Stoke Growth

Buoyed by the impressive momentum in its Retail segment businesses, Logitech International S.A. (NASDAQ:LOGI) rolled out a set of products over the past couple of months. The computer and mobile accessories maker is making the most of the rising demand for new mobile platforms in both mature and emerging markets. These markets have been driving demand for the company’s peripherals and accessories.

Logitech’s fourth-quarter fiscal 2017 sales rose 15.2% year over year to $496.2 million. The increase came on the back of the company’s Retail segment, which grew a remarkable 15% year over year in constant currency. This was the highest quarterly rise achieved by the segment in six years. In order to further boost growth, the company is pursuing innovation and expanding its product lines to tap the high potential market for accessories.

Logitech has put forth innovative offerings like the fastest performing mouse and keyboard switches, and a wireless mouse with the long-lasting battery, among others. The products introduced over the past one month include Second Street Collection Bluetooth speakers, conference-cam offering Logitech MeetUp, a protective cover for Apple Inc.’s (NASDAQ:AAPL) new iPad Pro – Logitech Slim Combo, and the software – Logitech Flow – to control multiple computers with a single mouse.

During the fiscal fourth quarter, the company introduced a number of offerings to grab a greater market share. Some of these notable products include Pro Gaming Mouse, upgraded version of Boom and Megaboom product line, Ultimate Ears Wonderboom and SmartDock. Also, to ramp up the sales of its core business line, Logitech rolled out multi-device keyboards.

Over the past three years, the company has grown successful businesses, including Bluetooth Speakers and Video Collaboration, via advanced offerings. Some of its products compete against technology behemoths such as Amazon.com, Inc. (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) Inc. (NASDAQ:GOOG) .

The company remains optimistic that the steady traction of its product lines, as well as positive industry trends will continue to fuel growth. We believe that the thriving cloud-based video-conferencing services, strategic product launches and restructuring actions will continue to stoke the company's growth.

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