JetBlue (JBLU) To Cover TSA Pre Cost For TrueBlue Members

In sync with its customer-centric efforts, JetBlue Airways Corporation (NASDAQ:JBLU) recently announced that it would cover TSA Pre enrollment cost for its Mosaic TrueBlue members, its most frequent fliers. The airline has introduced this limited time offer to cut down TSA screening checkpoint wait times.

Terms of Offer and Benefits

Passengers have to go through screening with different requirements at airportsfor the purpose of security. TSA Pre was introduced to allow travelers to quickly move through the screening lines. Passengers opting for TSA Pre can continue wearing their shoes, belts and lighter outwear and do not usually have to take out laptops or 3-1-1 compliant liquids and gels from carry-on bags. JetBlue’s Mosaic members will be able to avail these benefits across all participating U.S. airports owing to its TrueBlue loyalty program.

Notably, JetBlue’s frequent fliers who attained Mosaic status before Jun 30, 2016 are eligible for this offer. The company sent emails to its loyalty program customers not owning a Known Traveler Number with a promotional award code. This code can be redeemed to obtain a TSA Pre Enrolment Voucher. The voucher can then be used to cover the application cost once they receive an appointment from TSA. Eligible passengers can thereafter add their Known Traveler Number to reservations before check-in. They can also add the number to their TrueBlue profile and have the facility of printing boarding passes.

Improving Flight Experience

JetBlue consistently works on improving the traveling experience of its customers. The company’s loyalty program offers a range of unique benefits such as no blackout dates, consistently valid points, and availability of all seats. In addition to passengers, the company helps TSA manage wait times at airports with non-security personnel and collaborations on queue designs and flight data share.

Zacks Rank and Stocks to Consider

JetBlue currently carries a Zacks Rank #4 (Sell). Some better-ranked stocks in the airline sector include Cathay Pacific Airways Limited (OTC:CPCAY) and GOL Linhas Aereas Inteligentes SA (NYSE:GOL) with a Zacks Rank #1 (Strong Buy) and ANA Holdings Inc. (OTC:ALNPY) with a Zacks Rank #2 (Buy).