Hyatt (H) Launches Hotel In Philippines, Expands Globally

Hyatt Hotels Corporation (NYSE:H) primarily banks on its strong brand presence and continual expansion for growth. By the end of the last reported quarter, the company's portfolio included 739 properties in 57 countries. Hyatt continues to expand in high-growth markets as well as underpenetrated ones with excess capacity.

Toward this end, Hyatt recently announced the opening of Grand Hyatt Manila in Philippines. Located at the junction of the financial, commercial and entertainment districts of Taguig, Bonifacio Global City, the hotel offers 461 luxury rooms and is the tallest skyscraper in Philippines.

Market Share Expansion, Top-Line Growth

The recent hotel opening underscore Hyatt’s continuous efforts toward expanding its brands globally which in turn should help it increase market share. Notably, courtesy of aggressive expansion efforts, the company’s hotel opening agreements have continually outpaced actual openings and this trend is expected to continue in the near future as well. The company has experienced net room growth of between 6% and 7% for ten consecutive quarters.

Further, we expect the recent launch to boost Hyatt’s Owned and Leased Hotels revenues. The performance of the segment was particularly weak in the last reported quarter. Revenues were down 2.7% year over year (down 3.2% at cc). Comparable Owned and Leased hotels RevPAR declined 0.5% (down 1.1% at cc).

Countering Competition

International expansion should help the company gain market share. We believe the strategy is part of Hyatt’s plan to fend off competition from the likes of Marriott (NASDAQ:MAR) , Wyndham (NYSE:WYN) and Hilton (NYSE:H) in international markets.

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