GoDaddy Initiates Domain Connect, Simplifies DNS Change

Domain registration and web hosting provider GoDaddy Inc. (NYSE:GDDY) yesterday announced the launch of Domain Connect Initiative. The company claimed that this new program will simplify and streamline the process of connecting domain names to different web platforms.

Details of the Program

The program is an open set of APIs or Application Program Interface that allows customers to connect their domain names to any third-party service. They no longer need to log on to the registrar’s account and thus can avoid setting multiple Domain Name Servers (DNS) record types.

Moreover, Domain Connect has been published as an Internet Engineering Task Force (IETF) information standard so that domain or cloud/web service providers associated with any domain registrar can use it.

The company stated that Microsoft (NASDAQ:MSFT), Shopify, WiseStamp, Squarespace, eNom and Name.com support this protocol.

GoDaddy Senior Vice President Charles Beadnall said, ”We’re always looking for ways to make things easier for our customers. We noticed how happy our customers were when we developed an earlier system to make DNS changes easier, and the Domain Connect APIs are an extension of that. We wanted to bring the same simplicity we give GoDaddy customers to the entire domain and web services industry.”

GODADDY INC-A Price

About GoDaddy

GoDaddy designs and develops cloud-based technology products for individuals, small businesses, and web design professionals. It provides domains, hosting, presence, and business applications.

The company incurred lower-than-expected loss in the third quarter, while revenues beat the Zacks Consensus Estimate. Going forward, its investments in products, technology platform, and customer care and its focus on delivering innovative and increasingly personalized products and services globally will drive shareholders’ value.

Zacks Rank and Stocks to Consider

GoDaddy currently has a Zacks Rank #3 (Hold). Some better-ranked stocks are CafePress Inc. (NASDAQ:PRSS) , GrubHub Inc. (NYSE:GRUB) and RetailMeNot, Inc. (NASDAQ:SALE) , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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