Accenture plc (NYSE:ACN) yesterday announced acquisition of Kaplan — a Stockholm-based provider of data-driven customer relationship management services. The financial terms of the deal were kept under the wraps.
Kaplan, which engages in developing and operating marketing technology platforms and touchpoints, is now part of Accenture Interactive with access to a wide range of design and innovation, marketing, content, and commerce offerings on a global scale.
Benefits for Accenture
Accenture Interactive considers Nordics as a strategic growth region and the acquisition appears to be the company's bid to expand digital capabilities and enrich creative talent in the region.
The acquisition strengthens Accenture Interactive’s customer experience offerings and data-driven marketing capabilities in Nordics.
The recent acquisition of business and certain assets of Swedish creative agency — The World Loves in October and the appointment of Adam Kerj as chief creative officer for the Nordic region in August were done to boost the company's Nordics presence.
So far this year, shares of Accenture have gained 6.2%, outperforming the 1.9% rise of the Zacks S&P 500 composite.
To Conclude
We believe Accenture’s acquisitions strategy, which helps it broaden its product portfolio, market share and boost revenues, gives it an edge over competitors like Genpact (NYSE:G) , Cognizant Technology Solutions (NASDAQ:CTSH) and Infosys (NYSE:INFY) . Currently, Accenture is a Zacks Rank #3 (Hold) stock. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The company’s long-term prospects look promising, given its sustained focus on innovative product rollouts and continued investments in enhancing digital & marketing capabilities and cloud suite.
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Cognizant Technology Solutions Corporation (CTSH): Free Stock Analysis Report
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