OneGold’s Innovation & Transparency Reshapes Precious Metals Investment

OneGold, a pioneering venture initiated by industry giants APMEX and Sprott, has emerged as a modern, cost-effective, and secure solution for precious metals ownership. The industry leaders, Scott Thomas and Eric Sprott, founded APMEX and Sprott in 1999 and 1981 respectively, with over 50 years of experience, aimed to offer a modern alternative to traditional depository methods.

In the words of Patrick Yip, Director of Business Development at OneGold, “The platform offers direct ownership and title of precious metals, similar to owning physical metals. It also offers the liquidity of precious metals ETFs. It’s the best of both worlds.”

OneGold company logo

OneGold distinguishes itself by granting direct ownership of vaulted gold, silver, and platinum at a low cost. Customers enjoy 24/7 access, an exceptional user experience, and the assurance of dealing with industry titans. “The idea that we could simplify precious metals ownership while also offering wholesale metal pricing is what makes OneGold really attractive to investors,” states Mr. Yip. Collaborating with trusted partners such as Loomis International, Brinks, The Royal Canadian Mint, and Lloyd’s of London further enhances the investing experience.

The platform’s founders sought to democratize access to stored metals, bridging the gap between wholesalers and retail customers. Unlike traditional depositories, OneGold aims for a more user-friendly experience and a simplified fee structure that avoids complexities based on storage location or schedules.

OneGold’s approach to fees sets it apart in the market. While other platforms face criticism for fee hikes and nickel-and-diming customers, OneGold remains committed to a low-cost structure, making money through volume rather than excessive charges. OneGold’s decision to lower premiums in 2024 with changing market conditions, demonstrates the company’s dedication to transparency and customer satisfaction. The platform allows customers to choose between physical delivery or cash withdrawals, with transactions taking place on the same or next business day. Customers can also select from APMEX’s wide range of products when taking physical delivery.

As a US-based platform, OneGold is strategically expanding its presence internationally, with a localized website and support for euros, British pounds, and Canadian dollars. Engaging with customers for feedback has been integral to the company’s development roadmap, ensuring responsiveness to user needs. OneGold focuses on creating a seamless and intuitive user experience for precious metals investors.

“Our goal is to make precious metals accessible to customers around the world,” Mr. Yip asserts. Customer satisfaction is evident in the platform's positive reviews, with nearly 10,000 reviews averaging 4.8. OneGold's success is attributed to its strong customer base, repeat business, and commitment to being easy, intuitive, and secure.