From Super App to Supermarket: Henry Jan’s Latest Unicorn Aims to Change How People Shop for Groceries

Henry Jan, the founder of the Vezbi Super App, is making waves again by entering the grocery sector with his latest venture, FreshGrab Markets. Even before fully rolling out its first stores, FreshGrab has already achieved unicorn status with a valuation exceeding one billion dollars. Looking to become the largest grocery chain in the United States by store count, FreshGrab aims to revolutionize the grocery shopping experience with a powerful combination of speed, convenience, and cutting-edge tech tailored for today’s fast-paced consumers.

FreshGrab is designed for the generation that wants everything now. Catering specifically to Gen Z and Millennials (who prefer frequent, quick shopping trips over traditional weekly hauls), FreshGrab offers a new, more convenient way to shop. Located in urban centers and residential buildings, these stores allow customers to quickly pop in, grab what they need, and promptly return to their day. It's grocery shopping for the modern lifestyle.

GrocerIQ is FreshGrab’s proprietary AI technology. The technology optimizes everything from predictive inventory management to personalizing a customer’s shopping experience, which is the key to FreshGrab’s innovation. In a nutshell, FreshGrab will know what its customers need before they even need it and make sure that it’s in stock.

FreshGrab’s delivery service takes convenience to the next level, guaranteeing grocery deliveries in 30 minutes or less—faster than most people can decide on a dinner order. Life gets simpler for those lucky enough to live in a building with a FreshGrab on-premises. Residents can simply take an elevator ride downstairs and immediately grab the groceries they need without even leaving the building. Shoppers can even enjoy freshly brewed coffee while they shop, as FreshGrab plans to include in-house espresso bars at various locations.

Aside from being extremely convenient for residents, having a FreshGrab in a residential building is the ultimate amenity a landlord can offer. Jan explains, "This isn't just about adding a store; this is about having the most desirable address on the block."

With stores slated to roll out first in Southern California, FreshGrab plans to be nationwide within five years. While Jan’s transition from the tech industry to the grocery sector may have initially raised eyebrows, FreshGrab’s tech-forward, speed-focused approach is proving to be the future of grocery shopping.

Jan continues to be ahead of the game with FreshGrab. It keeps up with what Gen Z and Millennials want—speed and convenience. With its billion-dollar valuation, AI-driven efficiency, and ultra-fast delivery, FreshGrab will set the standard for the ultimate grocery shopping experience. As Jan prepares to build the largest grocery chain in the United States by count, one thing is clear: Henry Jan’s grocery unicorn is more than an ambitious idea—it’s a game-changer.