Mr Green & Co AB (publ), together with its subsidiaries, operates as an online gaming company under the Redbet and MrGreen brand names. It offers casino games that are available on mobile phones, computers, and tablets; and live and virtual casino games, such as Live Beyond Live. The company also provides Sportsbook, a service in which customers could bet on sporting events and other events. In addition, it offers casino tournaments and number games, such as Bingo and One-Minute-Kino. Further, the company provides gaming software, product development, and support services for the online gaming industry. It operates in Denmark, Finland, Norway, Sweden, Ireland, Switzerland, the Netherlands, the United Kingdom, Germany, Italy, Malta, Austria, and internationally. Mr Green & Co AB (publ) was formerly known as Iacta Management AB. The company was founded in 2007 and is based in Stockholm, Sweden. As of January 31, 2019, Mr Green & Co AB (publ) operates as a subsidiary of William Hill plc.