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Merlin Entertainments Limited, together with its subsidiaries, operates visitor attraction places in the United Kingdom, Continental Europe, North America, and the Asia Pacific. The company operates midway attractions, including SEA LIFE, The Dungeons, LEGOLAND Discovery Centre, Madame Tussauds, Peppa Pig World of Play, Peppa Pig Theme Park, LEGOLAND Parks, Shrek’s Adventure London, The Bear Grylls Adventures, The London Eye, The Blackpool Tower Eye, The Sydney Tower Eye, Little BIG City Berlin, WILD LIFE Sydney Zoo, Illawarra Fly, Otaway Fly, Peter Rabbit, Cadbury World, Lego Discovery Center, and The Gruffalo & Friends Clubhouse. It also operates LEGOLAND parks; and operates resort theme parks, such as Alton Towers Resort, Chessington World of Adventure Resort, Gardaland Resort, Heide Park Resort, THORPE PARK Resort, and Warwick Castle; hotels; and holiday villages. The company was founded in 1999 and is headquartered in Poole, United Kingdom.