Apple IMessage Will Bring Millions To Mobile Marketing

Busy week for earnings with Apple (NASDAQ:AAPL) , Facebook (NASDAQ:FB) , Amazon (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) all reporting. The headline numbers were great but you people are missing the point. There is a paradigm shift taking place right under your nose, and you’re too fixated on Pokemon Go to notice.

Behold the next generation of social and digital advertising, the messenger app. It’s not just teenaged girls sending emojis. It’s about media delivery, custom keyboards, emotional brand connections and chat bots. Not little neo-Nazi Punky Brewsters like Microsoft’s (NASDAQ:MSFT) Tay, I’m talking picking up your phone and messaging Comcast (NASDAQ:CMCSA) so they can fix your cable. Texting Amazon to find a perfume to stop your girlfriend from saying, “You never get me anything” for a week or two. Getting a rating on your beard game that day. That’s right, #BeardGameStrong.

Apple has quietly opened up its iMessage platform to developers. Prepare for a rich user experience unique to the Apple ecosystem. Companies are already paying big bucks to reach customers across social media. Imagine what will happen when they can directly access targeted customers on a one-to-one basis. One of the only end-to-end marketing providers for mobile messaging is Snaps. Snaps’ mission is to connect your brand to the 250 billion plus messages sent per day across a market that counts over 2 billion active daily users. Companies like Snaps are at the bleeding edge of the advertising world. With clients that already include Viacom, Pepsi and Burger King, Snaps has tripled their revenue over the last year alone.

I can see it now, one day I’ll have a glorious beard emoji go viral. People all over the world will be asking themselves, what about Dave? Oooh, maybe a chat bot to help you find a stock to buy. The possibilities are endless my friends.

By opening up iMessage, Apple pushed itself into direct competition with Facebook. And here you all thought Tim Cook was asleep at the wheel. Apple never made a huge investment in social because they knew over time they would evolve into social. All it took was time for the rest of the market to catch up.

After its recent report, we’ve still got Apple as a Zacks Rank #3 (Hold) right now. There are mixed feelings among analysts surrounding the current quarter. While seven analysts have increased their estimates, six have dropped their numbers. The muddy waters are the reason for the unclear Zacks Rank.

Every time you share this video, I get closer to that beard emoji the world has been waiting for. Chime in the comments section, tell me how much you love these videos. Subscribe to the YouTube channel, Twitter @bartosiastics, and come back here for all the Trending Stocks with Zacks.com, I’m Dave Bartosiak.