🔮 Better than the Oracle? Our Fair Value found this +42% bagger 5 months before Buffett bought itRead More

Fitbit takes aim at Apple with launch of Smartwatch

Published 08/28/2017, 04:10 PM
© Reuters.  Fitbit takes aim at Apple with launch of Smartwatch
AAPL
-
P
-
FIT
-

Investing.com - Shares of wearable device maker Fitbit Inc (NYSE:FIT) closed Monday’s session up 3.7% after the company unveiled its first ever smartwatch.

Features of the new watch, the Ionic smartwatch, include on-device dynamic workouts, relative SpO2 sensor, GPS, swim tracking, on-board music, contactless payments and 4+ day battery life.

The watch will also offer music streaming thanks to an agreement with Pandora Media Inc (NYSE:P). According to Fitbit, the watch will be available for pre-sale Monday on Fitbit.com and select online retailers Tuesday for $299.95. It will be available in stores worldwide beginning October 2017, in time for holiday shopping.

The watch is seen as direct competition to Apple Inc (NASDAQ:AAPL) smartwatch. Pricing for Apple's watch starts at $269.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.