Investing.com -- The National Football League named Hyundai Motors as an official auto sponsor on Monday, ending a longstanding partnership with GM.
Under terms of the new agreement, Hyundai said it will have use of NFL trademarks across various marketing channels, including branded content, advertising and promotional materials. Hyundai will also provide promotional vehicles at the Super Bowl and other marquee NFL events. Hyundai said in a statement that it will launch its partnership with the NFL during the league's Opening Week Kickoff on Sept. 10.
"We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup. The NFL and Hyundai also share a commitment to helping the communities where we do business, another important aspect of our sponsorship."
The two sides came to terms on a four-year deal on Monday.
"We are pleased to welcome Hyundai to our family of sponsors," said Renie Anderson, the NFL's senior vice president of sponsorship. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year."