BURLINGTON, Mass. - Progress (NASDAQ: PRGS), a provider of infrastructure software, has unveiled new artificial intelligence (AI) features and performance upgrades in its latest release of the Progress® Sitefinity® platform. The enhancements, part of Sitefinity version 15.1, aim to bolster conversion optimization and content management efficiency for modern digital experiences.
The updated platform introduces AI-powered conversion propensity scoring, which segments users based on their likelihood to convert, allowing for more targeted messaging and campaigns. This feature is integrated into the Progress® Sitefinity Insight® customer data platform (CDP), which now also offers improved rules management for persona and lead scoring, enriched data export options, and a chatbot-based assistant for more streamlined interactions.
In content management, AI-assisted content classification is now available, designed to suggest classifications for content, aiding in discoverability and relevance. The new page editor has been enhanced to expedite the page editing process and accelerate publishing.
A significant technical update is the support for ASP.NET Core in .NET 8, which provides engineering teams with the flexibility to develop and deploy on various platforms, potentially reducing time to market for digital initiatives.
Daniel Roth, Principal Product Manager at Microsoft (NASDAQ:MSFT), highlighted the integration of ASP.NET Core and .NET 8 into Sitefinity 15.1 as a practical advancement in web solutions, noting the ease of incorporating AI to create more personalized and optimized digital experiences.
Sitefinity, a cloud-based, enterprise-grade CMS, is known for its intuitive content management and personalization features, as well as its integrated core CDP capabilities. The platform is part of the Progress Digital Experience (DX) portfolio, which has received multiple industry recognitions, including being named a Leader in G2's Winter 2024 Grid Report® for Digital Experience Platforms (DXP).
This article is based on a press release statement.
InvestingPro Insights
Amid the launch of its enhanced Sitefinity platform, Progress (NASDAQ: PRGS) showcases not only its commitment to innovation but also its strong business fundamentals. According to recent data from InvestingPro, Progress boasts a robust Gross Profit Margin of 85.82% for the last twelve months as of Q1 2024, which is a testament to its operational efficiency and ability to scale profitably.
Investors seeking stability might find Progress appealing due to its low price volatility, as highlighted by one of the InvestingPro Tips. This characteristic could provide a sense of reliability in an otherwise volatile market. Moreover, with the stock trading near its 52-week low and an RSI suggesting the stock is in oversold territory, potential investors might be looking at an opportune entry point.
For those looking to delve deeper into Progress's financial health, it's worth noting that the company's shareholder yield is high, indicating a return of capital to shareholders through dividends and buybacks. Additionally, with analysts predicting profitability for the year and a strong free cash flow yield, the company's financial outlook appears positive.
For more detailed analysis and additional InvestingPro Tips, including the latest revisions on earnings estimates by analysts and insights into net income growth expectations, visit https://www.investing.com/pro/PRGS. And don't forget, by using the exclusive coupon code PRONEWS24, you can get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking access to a total of 9 additional InvestingPro Tips that could further inform your investment decisions in Progress.
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