MEXICO CITY - Oracle has unveiled a suite of artificial intelligence (AI) enhancements within its Oracle Fusion Cloud Customer Experience (CX), aimed at assisting marketing, sales, and service professionals in accelerating deal cycles and improving customer satisfaction. These new AI capabilities are designed to automate routine tasks and provide more precise targeting and engagement with buyers.
The AI enhancements are built on Oracle Cloud Infrastructure (OCI) and are intended to respect customer data privacy and security. Oracle's OCI Generative AI Service ensures that customer data is not shared with large language model providers or seen by other customers. Custom models trained on an individual customer's data are exclusively used by that customer, and role-based security is integrated into Oracle Fusion Applications workflows.
The new AI capabilities in Oracle Cloud CX include Gen AI Assisted Answer Generation, which aids service agents in drafting responses to customer queries; Assisted Scheduling for Field Service, which optimizes technicians' schedules; and Opportunity Identification, which assists marketers and sellers in identifying contacts for B2B deals.
Additionally, Gen AI Assisted Authoring for Marketing and Sales helps in creating content for marketing and sales collateral, while Seller Engagement Recommendations offer targeted product suggestions and insights to sellers.
According to Katrina Gosek, vice president of product strategy at Oracle Cloud CX, these AI capabilities are set to enhance customer satisfaction and drive sales by automating processes and allowing professionals to focus on more meaningful tasks. Aly Pinder, research vice president at IDC, echoed this sentiment, highlighting the potential for AI and machine learning models to improve customer experiences and service worker productivity.
Oracle Cloud CX is part of Oracle Fusion Applications, which helps organizations connect data across marketing, sales, and service to make every customer interaction count.
This announcement is based on a press release statement from Oracle. For more information on how Oracle Cloud CX can benefit organizations, interested parties can visit oracle.com/cx. Oracle (NYSE: ORCL) is known for its integrated suites of applications and secure, autonomous infrastructure in the Oracle Cloud.
InvestingPro Insights
Oracle Corporation (NYSE:ORCL)'s recent announcement about AI enhancements in its Oracle Fusion Cloud Customer Experience suite underscores its commitment to innovation and customer satisfaction. These enhancements are likely to bolster Oracle's position as a prominent player in the Software industry, a status highlighted by InvestingPro Tips. The company's focus on automating tasks and providing precise targeting aligns with its strong return over the last five years, suggesting a strategic direction that has historically paid off.
InvestingPro Data indicates a robust financial landscape for Oracle, with a significant market capitalization of 313.47 billion USD and a high revenue growth in the last twelve months as of Q3 2024, standing at 9.49%. This growth is coupled with a notable gross profit margin of 71.53%, reflecting the company's ability to maintain profitability and efficiency in its operations.
However, it's crucial for investors to consider that Oracle is trading at a high P/E ratio of 29.57, which suggests that the stock might be valued at a premium relative to near-term earnings growth. This is further emphasized by a PEG Ratio of 1.22, which can indicate that the stock's price is high compared to its earnings growth potential. Additionally, the company's Price / Book ratio as of Q3 2024 is 55.62, which may raise concerns about valuation among investors.
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