LONDON, May 9 (Reuters) - Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.
Following are details of the top 10 brands. For a story on the study, double click on. For the full study, click on www.millwardbrown.com/brandz
RANK BRAND VALUE ($bln) Brand value change
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1 Apple 153 +84 percent
2 Google 111 -2 percent
3 IBM 101 +17 percent
4 McDonald's 81 +23 percent
5 Microsoft 78.2 +2 percent
6 Coca-Cola 73.8 +8 percent
7 AT&T 69.9 unchanged
8 Marlboro 67.5 +18 percent
9 China Mobile 57.3 +9 percent
10 General Electric 50.3 +12 percent
(Reporting by Georgina Prodhan; Editing by Will Waterman)