Williams-Sonoma, Inc. (NYSE:WSM) has adopted several key strategic initiatives in order to drive long-term growth. The company is offering products made of toxin-free raw materials, which are manufactured in a responsible environment. The company is also working on improving on-time delivery of home items. The company is also using technology to gain more control over inventory to predict regional demand for products and track deliveries. The company is also working on improving the retail experience of customers by offering easy shopping options. During the second quarter of 2016, the company scheduled the opening of two remodeled stores in the lucrative markets of Northern and Southern California.
In line with the announcement, on Aug 11, Williams-Sonoma’s brand, Pottery Barn opened a newly designed store at South Coast Plaza in Costa Mesa, CA. The store features Spanish Mediterranean architecture, which is popular in Orange Country. It has steel framed windows and rustic wood barn doors with hand-forged metal accents. The concrete and brick walls, cedar beams and shelves made of oak add to the charm of the store.
The store uses LED lighting, low VOC paints and reclaimed wood in order to be environmentally friendly. In addition, the store also has an expanded Design Studio, which offers professional consultations to the guests.
The opening of the store was supported by several marketing strategies, such as sweepstakes and events over the opening weekend.
On Jul 1, Williams-Sonoma’s brand, Pottery Barn opened a newly designed store at The Village at Corte Madera in Corte Madera, CA. The store is designed like a modern farmhouse, blending rustic and modern elements. It used wood from buildings at the Oakland Army Base and hand forged iron shelving for creating an industrial-inspired design for the store.
Positives like a healthier economy, improving employment levels, low interest rates, positive consumer confidence and a tight supply situation raise optimism about the construction sector’s performance in the second half. In addition to home construction, the home remodeling market has also picked up pace. Improved construction and remodeling activity have increased demand for home furnishing products from Williams-Sonoma, Mohawk Industries, Inc. (NYSE:MHK) , Tempur Sealy International Inc. (NYSE:TPX) and Fortune Brands Home & Security, Inc. (NYSE:FBHS) .
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