Are you set on snacks for the big game? If not, you better get on it. Super Bowl Sunday is second only to Thanksgiving in terms of food consumption...
And those mountains of grub will turn into mountains of cash for certain food companies.
This week’s chart digs into exactly how much food is consumed on Super Bowl Sunday. The results are staggering.
As the Panthers take on the Broncos, Americans will collectively eat a pile of nachos larger than the Super Bowl halftime stage.
We’ll also eat 682 charter buses’ worth of potato chips.
You’d be hard-pressed to find a Super Bowl party that doesn’t feature a bowl of Tostitos, Doritos, Ruffles or Cheetos. That means big money for the owner of these popular chip brands, Frito-Lay - a division of PepsiCo (NYSE: N:PEP).
PepsiCo also owns Gatorade and (of course) Pepsi. You’re likely to see commercials for all of these products during the big game. And if that weren’t enough publicity, for the fourth consecutive year, PepsiCo is sponsoring the Super Bowl halftime show.
Clearly this strategy is paying off. Shortly after last year’s Super Bowl, PepsiCo shares jumped nearly 7%.
Of course, PepsiCo isn’t the only food company geared up to profit...
As Matthew Carr pointed out earlier this week, Super Bowl Sunday is the No. 1 pizza-selling day of the year. Companies like Domino`s Pizza Group Plc (N:DPZ) should make a pretty penny.
“Domino’s alone will sell 11 million slices of pizza on Sunday,” Matthew writes. “And its delivery drivers will log more than 4 million miles.”
Just like PepsiCo, Dominos’ shares jumped 5.5% in the weeks following last year’s Super Bowl.
If history is an indicator of future performance - as Matthew often argues - these companies should be the real winners tomorrow.