Record €98m order for non-food retailer
Store Electronics Systems (SES) has announced that it has won the largest ESL order in the history of the market. The €98m order from a leading electronic retailer headquartered in Germany follows on from a €35m order from the same customer, which is currently being executed. The order will see SES’s subsidiary Imagotag install its ESL systems in 1,000 stores across 14 countries, with a concentration of high-spec colour and NFC-enabled e-graphic labels. The contract will commence in Q116 and we assume that it will run over the next two years with a strongly positive impact on 2016 revenues.
New order a strong endorsement of SES products
SES has reported that its German retail client undertook pilot trials with all the leading ESL manufacturers before choosing Imagotag, which is clearly a strong endorsement of SES’s products. The colour e-graphic labels, and most particularly the larger-sized format, are particularly favoured by electrical retailers for thei paper-like look, high resolution and strong visual impact.
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