Get 40% Off
🤯 Perficient is up a mind-blowing 53%. Our ProPicks AI saw the buying opportunity in March.Read full update

Should You Consider Shorting Starbucks Ahead Of Earnings?

Published 07/21/2016, 12:58 AM
Updated 07/09/2023, 06:31 AM

Starbucks Corporation (NASDAQ:SBUX) Consumer Discretionary - Hotels, Restaurants and Leisure | Reports July 21, After Market Closes

Key Takeaways

  • The Estimize community is calling for earnings per share of 50 cents on $5.36 billion in revenue, 1 cent higher than Wall Street on the bottom line
  • Starbuck’s is seeing upside in its relatively new food segment, mobile platform and rewards program
  • The coffee chain has large exposure to European markets which are expected to take a hit given the current volatility in the region
  • What are you expecting for SBUX?

A cup of coffee is a necessary part of many people’s daily routine. Starbucks hopes those day-to-day habits involve visiting 1 of its 24,000 stores found in 70 countries worldwide. The company has been largely successful in as attracting customers as earnings continue to make double digit gains.

In the past 2 fiscal years, Starbucks has posted double digit gains on both the top and bottom line with no sign of slowing down.

The Estimize consensus is high on Starbucks to repeat its past performances. The community is calling for earnings per share of 50 cents on $5.36 billion in revenue, 1 cent higher than Wall Street on the bottom line.

Compared to a year earlier this represents a 17% increase on in earnings and 10% in sales. Shares of the coffee giant typically do well leading up to earnings, rising 2% in the 30 days ahead of a report.

Starbucks Corporation EPS
The company’s constant efforts to expand and improve have been key to driving robust traffic trends. Starbuck’s is seeing upside in its relatively new food segment, increased usage of its mobile platform and general improvements in operational efficiency. Last quarter the coffee chain featured a 6% gain in comparable store sales on the 350 new stores worldwide.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

However its customer loyalty program is proving to be the most successful initiative. In April, Starbucks updated its reward program which will now reward customers for every dollar spent instead of the number of visits. Chipotle has taken a page from the coffee chain and recently introduced its own loyalty program to spur traffic.

Starbuck’s large global footprint has made it susceptible to macroeconomic risks. The last few quarters have seen sales growth disappoint shareholders due to a slowdown in global traffic trends. The Brexit hasn’t helped to alleviate the issue.

In fact currency headwinds have only become worse with the euro and pound plunging following the vote. Fortunately, sales and profits in China and the U.S. should remain strong enough to offset the volatility in Europe. Relatively softer performance in Europe should be a theme we see from Starbucks for multiple quarters.

Starbucks Corporation Revenue
Do you think SBUX can beat estimates?

Original post

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.