McDonald’s Corporation (NYSE:MCD) is the world’s leading global food service retailer. The company operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of quality food and beverages sold at various prices. McDonald’s global system is comprised of both company-owned and franchised restaurants. McDonald’s franchised restaurants are owned and operated under one of the following structures -conventional franchise, developmental license or affiliate. The optimal ownership structure for an individual restaurant, trading area or market (country) is based on a variety of factors, including the availability of individuals with the entrepreneurial experience and financial resources, as well as the local legal and regulatory environment in critical areas such as property ownership and franchising. The business relationship between McDonald’s and its independent franchisees is of fundamental importance to overall performance and to the McDonald’s brand.
McDonald’s shares got a boost today as investors reacted positively to the fast-food giant’s latest earnings report. The company posted a beat, with earnings of $1.79 per share, adjusted, vs. $1.67 per share expected by analysts and revenue of $5.14 billion vs. $4.98 billion expected. Same store visits increased almost 3%. The company said net income rose to $1.38 billion, or $1.72 per share, up from $1.21 billion, or $1.47 per share, a year earlier.
A positive point from the latest earnings report is that gains were made via more expensive products on the McDonald’s menu rather than the steeply discounted items featured by the chain over the past few years. But, those discounted items on the “dollar menu” did support gains as well, as customers purchased more of the less expensive items.
Analysts also note that McDonald’s efforts to move beyond brick and mortar stores are paying off, as delivery–with UberEats–and mobile ordering programs are growing.
The company is also renovating stores to keep them “fresh” and is investing heavily in this area to make sure that customers receive a new experience when they visit the restaurants.
CEO Steve Easterbrook said that “we continued to build upon the broad-based momentum of our business, marking 11 consecutive quarters of positive comparable sales and our fifth consecutive quarter of positive guest counts. More customers are recognizing that we are becoming a better McDonald’s.”
ValuEngine continues its HOLD recommendation on McDonald’s Corporation for 2018-04-27. Based on the information we have gathered and our resulting research, we feel that McDonald’s Corporation has the probability to ROUGHLY MATCH average market performance for the next year. The company exhibits ATTRACTIVE Company Size but UNATTRACTIVE Price Sales Ratio.
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