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Macy’s Is Fighting Back

Published 07/13/2016, 12:52 AM
Updated 05/14/2017, 06:45 AM

Macy’s Inc (NYSE:M) claims to be the World’s Biggest Store. And frankly that has been its problem lately. Oh, not just Macy’s but every department store. The company’s stock has fallen from a high over 73 a year ago to a low under 30 in May. A fall of about 60%.

But since the gap down in May following their last earnings report something changed. The downtrend ended and the price action shifted to a bottoming consolidation. Bouncing off of a resistance zone at the December low, it moved sideways. This was the case until it broke to a higher high on Monday. The bottom may be in.

Macys Daily Chart

The chart above shows the break to the upside and movement over the 50 day SMA for the first time in 3 months. The Bollinger Bands® are opening to the upside after a squeeze. The RSI is rising and in to the bullish zone while the MACD has moved into positive territory. An initial target for Macy’s is a move to 39. That would close the gap from May and then some.

But Macy’s is not the only big department store stock that is reversing. Dillards Inc (NYSE:DDS), Nordstrom (NYSE:JWN) and Kohl’s Corporation (NYSE:KSS) have similar charts and broke higher Monday as well. The come back of the department store is underway.

DISCLAIMER: The information in this blog post represents my own opinions and does not contain a recommendation for any particular security or investment. I or my affiliates may hold positions or other interests in securities mentioned in the Blog, please see my Disclaimer page for my full disclaimer.

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