BlackBerry (NASDAQ:BBRY) is set to report its quarterly earnings this morning, and while many have given up on the struggling tech giant, some are hoping to see signs of a turnaround fueled by the company’s revamped commitment to software sales.
The company’s struggles in the smartphone market have led to slow device sales, but they are expected to pick up with the recent relaunch of the company’s Classic smartphone. Once adored among practical businessmen, the Classic may be a sales driver for users who care solely about emails and security rather than apps and entertainment features.
The company is hoping to reach $500 million in annual software sales fueled by recent software roll-outs which include encrypted messaging technology. In March, the company launched a high-end tablet priced at over $2,000, aimed at business and government services to provide a high-security alternative to the iPad and competitors.
Renewed software sales may be leading the buy-side to predict BlackBerry to beat Wall Street tomorrow. The Estimize community is forecasting a positive profit of $0.02 a share, compared to Wall St.’s call of a $0.04 loss. However, the five most accurate tech analysts on Estimize are calling for a $0.02 loss on average.